API

The Tension Index as JSON.

All Tension Index data is available as a public JSON endpoint. No authentication required. Updated twice daily.

ENDPOINT

GET https://sociologyofcapitalism.com/data/current-index.json

FULL DATA (includes raw scores + stock data)

GET https://sociologyofcapitalism.com/data/current.json

Schema (index)

namestringBrand name slugstringURL-safe identifier typestring"public" or "private" sectorstringOne of 15 sectors subcategorystringDetailed category cultural_scoreint0-100 cultural relevance business_scoreint0-100 business performance tension.valueint|cultural - business| tension.labelstringAligned / Interesting / High / Maximum narrativestringAI-generated editorial take archetype.namestringBrand archetype classification overall_rankintRank by tension (1 = highest) tickerstring?Stock ticker (public companies only) price_currentfloat?Current stock price price_change_pctfloat?30-day price change % market_capint?Market capitalization (USD)

Example

{
  "generated_at": "2026-02-26T07:17:00",
  "brand_count": 1208,
  "brands": [
    {
      "name": "Tesla",
      "slug": "tesla",
      "type": "public",
      "sector": "Auto & Transport",
      "cultural_score": 72,
      "business_score": 58,
      "tension": { "value": 14, "label": "Interesting" },
      "narrative": "Tesla's cultural dominance...",
      "ticker": "TSLA",
      "price_current": 189.42,
      "price_change_pct": 3.2,
      "market_cap": 598000000000
    }
  ]
}

Other endpoints

/data/current.json — Full data with raw scores, stock details, Wikipedia stats

/data/history.json — Historical tension/cultural/business scores per brand

/feed.xml — RSS 2.0 feed with daily insights and top tension brands

/sitemap.xml — Full sitemap (1,200+ brand pages)

Usage

No authentication. No rate limits. Updated at 7:17am and 7:17pm UTC daily. Data is free to use with attribution. If you build something with it, let me know.