AB InBev

AB InBev at #40 with a -1.94% stock return — one of only two brands in the batch in negative territory — and sentiment of 0.20 that holds up despite the Bud Light controversy hangover and beer category volume pressure. Business score of 75 with Culture at 40 is the lowest combined reading for a mass consumer brand in this batch, reflecting a company that makes the drinks at events without being the event anymore. The wiki_ratio of 0.779 suggests the brand's cultural footprint is contracting faster than its revenue.