BRAND_ANALYSIS #AESOP FASHION & RETAIL #168 OF 202 IN FASHION & RETAIL ALIGNED

Aesop

· Private · Updated 04 Oct 2026 09:24 UTC
#979 of 1208 overall by tension · #168 of 202 in Fashion & Retail
10 Aligned
The Balanced
Analysis

Rare 0.998 wiki_ratio with 0.70 sentiment and a 40/50 inversion: culture (40) trailing business (50). Aesop's high-touch retail aesthetic is being out-executed by bigger players who've industrialized luxury.

IN THE NEWS (7 articles this week)
7 Costco Cult-Favorite Beauty Finds to Grab This October - Brit + Co
Beyoncé’s Cécred haircare range finally arrives in the UK - Dazed
The best beauty advent calendars are selling out – my tested and recommend top picks - The Independent
Cultural Score
40 / 100
Business Score
50 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▃▃▄▃▃▄▄▄▃
BUSINESS▄▄▄▄▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 22/40
News Presence 19/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)172
Avg Daily (90d)172
7d/90d Ratio1.00x
BRANDS LIKE THIS
Axel Arigato
C:40 B:49 T:9
Alexander McQueen
C:47 B:57 T:10
Canada Goose
C:46 B:55 T:9
Cider
C:45 B:56 T:11
La Mer
C:45 B:56 T:11
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Aesop's tension is 10. Commerce outpacing culture. sociologyofcapitalism.com/brand/aesop
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman