BRAND_ANALYSIS #AESOP FASHION & RETAIL #166 OF 202 IN FASHION & RETAIL ALIGNED

Aesop

· Private · Updated 09 Jul 2026 08:27 UTC
#1001 of 1208 overall by tension · #166 of 202 in Fashion & Retail
9 Aligned
The Balanced
Analysis

Aesop's cultural relevance (40) trails its business performance (49) by 9 points—a quiet luxury paradox. High wiki ratio (0.984) suggests cerebral brand architecture, but sentiment (0.60) barely moves the needle.

Cultural Score
40 / 100
Business Score
49 / 100
TREND
TENSION▁▁▁▁▁▁▁▂▁▂▁▁▁▁
CULTURAL▃▃▃▃▃▃▄▃▄▃▃▃▃▃
BUSINESS▄▄▄▄▄▄▄▅▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 22/40
News Presence 19/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)188
Avg Daily (90d)192
7d/90d Ratio0.98x
BRANDS LIKE THIS
Berluti
C:40 B:49 T:9
ASOS
C:40 B:48 T:8
Depop
C:40 B:48 T:8
Grailed
C:40 B:47 T:7
Kenzo
C:40 B:47 T:7
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Aesop's tension is 9. Commerce outpacing culture. sociologyofcapitalism.com/brand/aesop
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<iframe src="https://sociologyofcapitalism.com/embed/aesop.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman