BRAND_ANALYSIS #AESOP FASHION & RETAIL #162 OF 202 IN FASHION & RETAIL ALIGNED

Aesop

· Private · Updated 09 Apr 2026 08:47 UTC
#933 of 1208 overall by tension · #162 of 202 in Fashion & Retail
10 Aligned
The Balanced
Analysis

Luxury skincare's minimalist darling (C=40/B=50) overindexes on design philosophy and underindexes on actual dermatological claims. Wiki ratio 0.802 + sentiment 0.70 = Instagram aesthetic colonizing substance.

IN THE NEWS (7 articles this week)
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The Vogue Business Beauty Trend Tracker - Vogue
Cultural Score
40 / 100
Business Score
50 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▃▃▃▃▃▃▄▃▃▃▃▃▃
BUSINESS▄▄▄▄▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 22/40
News Presence 19/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)174
Avg Daily (90d)216
7d/90d Ratio0.80x
BRANDS LIKE THIS
A Bathing Ape
C:40 B:50 T:10
Axel Arigato
C:40 B:50 T:10
Berluti
C:40 B:50 T:10
e.l.f. Beauty
C:40 B:51 T:11
Tod's
C:40 B:48 T:8
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Aesop's tension is 10. Commerce outpacing culture. sociologyofcapitalism.com/brand/aesop
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman