BRAND_ANALYSIS #AESOP FASHION & RETAIL #191 OF 202 IN FASHION & RETAIL ALIGNED

Aesop

· Private · Updated 25 May 2026 11:16 UTC
#1146 of 1208 overall by tension · #191 of 202 in Fashion & Retail
3 Aligned
The Balanced
Analysis

Aesop's C-B symmetry (45-48) with wiki_ratio=1.02, sentiment=0.50 reads as premium lifestyle theater: referenced more than purchased, design-forward aesthetics obscuring thin fundamentals.

IN THE NEWS (7 articles this week)
Help! I’ve turned my boyfriend into a Sephora bro - The Times
This $10 hack is the secret to smooth, glowing skin and it’s not a serum - New York Post
The SPF Moisturisers That Play Nicely With Makeup—Tested and Approved by Our Beauty Editors - Marie Claire UK
Cultural Score
45 / 100
Business Score
48 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▃▃▃▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▄▄▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 29/40
News Presence 16/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)200
Avg Daily (90d)196
7d/90d Ratio1.02x
BRANDS LIKE THIS
Berluti
C:45 B:48 T:3
A Bathing Ape
C:42 B:46 T:4
Axel Arigato
C:45 B:46 T:1
e.l.f. Beauty
C:46 B:51 T:5
Gap
C:50 B:52 T:2
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Aesop's tension is 3. Commerce outpacing culture. sociologyofcapitalism.com/brand/aesop
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman