BRAND_ANALYSIS #AMERICAN_EXPRESS FINANCE #79 OF 87 IN FINANCE ALIGNED

American Express

· Public · Updated 09 Jul 2026 08:27 UTC
#1129 of 1208 overall by tension · #79 of 87 in Finance
5 Aligned
The Aligned Power
Analysis

AmEx is the outlier: highest cultural score in this batch (79), business matching at 84, stock up +8.58%, sentiment positive (+0.60). Wiki_ratio 1.226 confirms it's discussed more than peers. Premium positioning actually works when you own the narrative.

IN THE NEWS (100 articles this week)
The Summer Seat by Amex® Gold & Resy Brings Acclaimed Local Art to the Table - American Express
American Express and Chase move luxury lounge wars beyond the airport - CNBC
American Express Green Card Review: Are There Enough Rewards? - Credit Karma
Cultural Score
79 / 100
Business Score
84 / 100
TREND
TENSION▂▂▂▂▂▂▂▁▂▂▂▂▂▁
CULTURAL▅▅▅▅▅▅▅▅▅▅▅▅▆▆
BUSINESS▆▆▆▆▆▆▆▅▆▆▇▇▇▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 36/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 24/30
Market Position 22/25
Revenue Growth 22/25
Earnings Health 16/20
WIKIPEDIA DATA
Avg Daily (7d)1,534
Avg Daily (90d)1,252
7d/90d Ratio1.23x
STOCK DATA
Price$336.39
30d Change+8.6%
Market Cap$229.5B
Profit Margin16.3%
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American Express's tension is 5. Commerce outpacing culture. sociologyofcapitalism.com/brand/american-express
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman