BRAND_ANALYSIS #AMERICAN_EXPRESS FINANCE #49 OF 87 IN FINANCE ALIGNED

American Express

· Public · Updated 04 Oct 2026 09:24 UTC
#680 of 1208 overall by tension · #49 of 87 in Finance
12 Aligned
The Balanced
Analysis

Payments incumbent (C=57, B=69, sentiment=0.60) with stock bleeding -8.24% in 30 days—cultural authority (C=57) failing to anchor business performance. AmEx represents legacy losing ground despite brand equity.

IN THE NEWS (100 articles this week)
American Express Delivers the Next Generation of Amex Corporate™ - American Express
The Guide to American Express Travel Insurance - NerdWallet
Amex Adds AI, Expense Tracking to Corporate Card to Counter Fintech Rivals - WSJ
Cultural Score
57 / 100
Business Score
69 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▅▅▅▅▅▅▅▅▆▆▅▅▅▄
BUSINESS▆▆▆▆▆▅▅▆▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 22/25
Revenue Growth 19/25
Earnings Health 16/20
WIKIPEDIA DATA
Avg Daily (7d)965
Avg Daily (90d)1,219
7d/90d Ratio0.79x
STOCK DATA
Price$302.78
30d Change-8.2%
Market Cap$204.5B
Profit Margin16.1%
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American Express's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/american-express
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman