BRAND_ANALYSIS #APEROL FOOD & DRINK #129 OF 137 IN FOOD & DRINK ALIGNED

Aperol

· Private · Updated 23 Aug 2026 07:27 UTC
#1170 of 1208 overall by tension · #129 of 137 in Food & Drink
1 Aligned
The Balanced
Analysis

Aperol's C=59/B=58 with 1.054 wiki_ratio and strong 0.50 sentiment reveals alcohol's winning formula: associate yourself with aperitif culture, not the drink itself. Fashion brands sell spritz; Aperol just collects the margin.

IN THE NEWS (38 articles this week)
Move over, Aperol: Viral Italian spritz arrives in US with eye-catching twist - Fox News
This simple, refreshing drink is the perfect alternative to an Aperol Spritz - Vogue Adria
The Spaghett Is Baltimore’s Gift to the World - The New York Times
Cultural Score
59 / 100
Business Score
58 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▅▄▅▄▄▄▄▄▄▄▄▄▄▅
BUSINESS▅▅▅▅▅▅▄▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 29/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)1,366
Avg Daily (90d)1,296
7d/90d Ratio1.05x
BRANDS LIKE THIS
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C:52 B:51 T:1
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C:53 B:51 T:2
In-N-Out Burger
C:50 B:49 T:1
Popeyes
C:50 B:49 T:1
About You
C:60 B:59 T:1
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Aperol's tension is 1. Culture outpacing commerce. sociologyofcapitalism.com/brand/aperol
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EMBED
<iframe src="https://sociologyofcapitalism.com/embed/aperol.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman