BRAND_ANALYSIS #APEROL FOOD & DRINK #61 OF 137 IN FOOD & DRINK ALIGNED

Aperol

· Private · Updated 09 Apr 2026 08:47 UTC
#419 of 1208 overall by tension · #61 of 137 in Food & Drink
13 Aligned
The Balanced
Analysis

Aperol scores 69 cultural points on 56 business ones—the aperitivo that became lifestyle signaling before it became a drink. 0.70 sentiment reveals the Italian brand's success: aesthetic precedes consumption.

IN THE NEWS (22 articles this week)
Aperol Spritz Nails Are the Orange Mani Trend to Try This Summer 2026 - glamour.com
Put away the Aperol and raise a glass to Hugo spritz, the drink of the summer - The Guardian
The Aperol Spritzification of Cafe Culture - Frenchly
Cultural Score
69 / 100
Business Score
56 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▂▂▁
CULTURAL▄▄▄▄▄▄▄▅▅▅▅▅▅▅
BUSINESS▄▄▄▄▄▄▄▄▄▄▅▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 36/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)854
Avg Daily (90d)653
7d/90d Ratio1.31x
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Aperol's tension is 13. Culture outpacing commerce. sociologyofcapitalism.com/brand/aperol
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman