BRAND_ANALYSIS #APEROL FOOD & DRINK #132 OF 137 IN FOOD & DRINK ALIGNED

Aperol

· Private · Updated 09 Jul 2026 08:27 UTC
#1149 of 1208 overall by tension · #132 of 137 in Food & Drink
3 Aligned
The Balanced
Analysis

The aperitif scores high culturally (62) above its actual market (59), sentiment +0.60—Italian leisure marketing works in aspirational imagery regardless of liquor sales.

IN THE NEWS (36 articles this week)
7 summer spritzes to try across Europe - National Geographic
The spritz drink replacing Aperol - Axios
Extreme heat could change the mix for European drinks makers - Reuters
Cultural Score
62 / 100
Business Score
59 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▅▅▅▅▅▅▅▅▅▅▅▅▅▅
BUSINESS▅▅▅▅▅▅▅▅▅▄▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 29/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)1,273
Avg Daily (90d)1,141
7d/90d Ratio1.12x
BRANDS LIKE THIS
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C:62 B:59 T:3
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C:55 B:54 T:1
Athletic Brewing
C:62 B:54 T:8
Aldi
C:69 B:68 T:1
Associated Press
C:58 B:55 T:3
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Aperol's tension is 3. Culture outpacing commerce. sociologyofcapitalism.com/brand/aperol
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman