BRAND_ANALYSIS #APPLE TECH #86 OF 199 IN TECH INTERESTING

Apple

Consumer electronics and ecosystem empire · Public · Updated 23 Aug 2026 07:27 UTC
#226 of 1208 overall by tension · #86 of 199 in Tech
20 Interesting
The Silent Giant
Analysis

Apple's C=62, B=82 (rank #226) is the mature empire profile: still culturally resonant but declining (-3.74% stock). Sentiment 0.40 is surprisingly flat for the most valuable brand. The gap between hype (wiki_ratio 0.972) and market performance reveals the iPhone cycle is exhausted.

IN THE NEWS (100 articles this week)
Apple announces changes for apps in the European Union - Apple
I Tested Our 5 Best Apple Cake Recipes, and You’ll Want To Make the Winner Year-Round - Allrecipes
Apple changes fees for alternative app stores in EU - Reuters
CROSS-REFERENCE View Apple on Taste OS →
Cultural Score
62 / 100
Business Score
82 / 100
TREND
TENSION▁▃▂▂▂▂▂▂▂▂▂▂▂▂
CULTURAL▅▅▅▅▅▅▅▅▅▅▅▅▅▅
BUSINESS▅▇▇▇▆▆▆▆▆▆▆▆▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 22/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 16/30
Market Position 25/25
Revenue Growth 22/25
Earnings Health 19/20
WIKIPEDIA DATA
Avg Daily (7d)5,498
Avg Daily (90d)5,656
7d/90d Ratio0.97x
STOCK DATA
Price$309.35
30d Change-3.7%
Market Cap$4,514.7B
Profit Margin27.6%
BRANDS LIKE THIS
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C:57 B:78 T:21
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C:58 B:80 T:22
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C:57 B:79 T:22
CrowdStrike
C:55 B:76 T:21
IBM
C:57 B:80 T:23
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Apple's tension is 20. Commerce outpacing culture. sociologyofcapitalism.com/brand/apple
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman