BRAND_ANALYSIS #ASTON_MARTIN AUTO & TRANSPORT #65 OF 74 IN AUTO & TRANSPORT ALIGNED

Aston Martin

· Private · Updated 09 Jul 2026 08:27 UTC
#1092 of 1208 overall by tension · #65 of 74 in Auto & Transport
6 Aligned
The Balanced
Analysis

Aston Martin's C=62, B=68 split typifies luxury auto's trap: aspirational rather than relevant, tradable rather than wanted. The +0.50 sentiment is pure fantasy; the brand sells the idea of exclusivity to people who'll never own one.

IN THE NEWS (100 articles this week)
Alonso plays down upgrade role in Aston Martin future - Formula 1
Advantage Aston Martin in second Free Practice session at Le Mans Test Day - 24 Heures du Mans
PUMA and Aston Martin Aramco F1® Team Debut Velvet "Homecoming" Collection - Hypebeast
Cultural Score
62 / 100
Business Score
68 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▅▅▆▆▆▅▅▅▅▅▅▅▅▅
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 22/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)1,193
Avg Daily (90d)1,350
7d/90d Ratio0.88x
BRANDS LIKE THIS
Audi
C:62 B:68 T:6
Toyota
C:57 B:65 T:8
3M
C:62 B:68 T:6
Airbus
C:62 B:68 T:6
Honda
C:55 B:64 T:9
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Aston Martin's tension is 6. Commerce outpacing culture. sociologyofcapitalism.com/brand/aston-martin
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman