BRAND_ANALYSIS #ATLASSIAN TECH #199 OF 199 IN TECH ALIGNED

Atlassian

· Public · Updated 25 May 2026 11:16 UTC
#1204 of 1208 overall by tension · #199 of 199 in Tech
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Analysis

Atlassian is the outlier here—highest cultural score (79), 26.32% stock gains, wiki ratio at 1.707. Yet sentiment only reaches 0.40: developers love the tools, but nobody loves the company. Peak utility, minimum charisma.

IN THE NEWS (74 articles this week)
Introducing Cursor in Jira - Atlassian
Legora just hired a lawyer whisperer from Atlassian to lead its marketing machine - Business Insider
Asana, Atlassian, and BlackLine Shares Are Falling, What You Need To Know - StockStory
Cultural Score
79 / 100
Business Score
79 / 100
TREND
TENSION▂▂▁▂▁▁▁▂▂▁▁▁▁▁
CULTURAL▄▄▄▄▅▅▅▄▅▆▆▆▆▆
BUSINESS▆▆▅▆▆▆▆▆▆▆▆▆▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 44/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 30/30
Market Position 16/25
Revenue Growth 25/25
Earnings Health 8/20
WIKIPEDIA DATA
Avg Daily (7d)1,920
Avg Daily (90d)1,125
7d/90d Ratio1.71x
STOCK DATA
Price$85.42
30d Change+26.3%
Market Cap$21.7B
Profit Margin-3.5%
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Atlassian's tension is 0. Culture and commerce in sync. sociologyofcapitalism.com/brand/atlassian
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<iframe src="https://sociologyofcapitalism.com/embed/atlassian.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman