BRAND_ANALYSIS #BACARDI FOOD & DRINK #129 OF 137 IN FOOD & DRINK ALIGNED

Bacardi

· Private · Updated 25 May 2026 11:16 UTC
#1115 of 1208 overall by tension · #129 of 137 in Food & Drink
5 Aligned
The Balanced
Analysis

Rum in cultural holding pattern (C=55, B=50, sentiment=+0.30). A legacy spirits brand coasting on nightlife associations while younger drinkers move to craft alternatives.

IN THE NEWS (27 articles this week)
BACARDI-LIMITED - GazetteXtra
Bacardi turns up the heat on World Paloma Day with Patrón-led London rooftop activations - Moodie Davitt Report
Not Bacardi, Not Captain Morgan: The World's Best-Selling Rum Has Been Around Since 1854 - AOL.com
Cultural Score
55 / 100
Business Score
50 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▃▃▃▃▄▄▄▄▄▅▄▅▄▄
BUSINESS▄▃▃▄▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 29/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)581
Avg Daily (90d)543
7d/90d Ratio1.07x
BRANDS LIKE THIS
% Arabica
C:55 B:50 T:5
Tim Hortons
C:57 B:50 T:7
Athletic Brewing
C:59 B:52 T:7
Ben & Jerry's
C:59 B:52 T:7
Oatly
C:47 B:42 T:5
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Bacardi's tension is 5. Culture outpacing commerce. sociologyofcapitalism.com/brand/bacardi
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman