BRAND_ANALYSIS #BACARDI FOOD & DRINK #135 OF 137 IN FOOD & DRINK ALIGNED

Bacardi

· Private · Updated 09 Jul 2026 08:27 UTC
#1181 of 1208 overall by tension · #135 of 137 in Food & Drink
1 Aligned
The Rising Underdog
Analysis

The rum brand's C=55, B=54 with 0.60 sentiment suggests bacardi has successfully commodified Caribbean cool without seeming cheap. At 0.936 wiki ratio, it's become more cultural artifact than beverage brand.

IN THE NEWS (22 articles this week)
Bacardi Appoints Global Director of Advocacy & Experience - BevNET.com
Bacardi pushes Bombay Sapphire blue cues in US campaign - Global Drinks Intel
Bacardi names global advocacy director - The Spirits Business
Cultural Score
55 / 100
Business Score
54 / 100
TREND
TENSION▁▁▁▁▁▁▂▂▂▂▁▁▁▁
CULTURAL▄▄▄▄▄▅▅▅▅▅▅▄▄▄
BUSINESS▄▄▄▄▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 22/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)524
Avg Daily (90d)560
7d/90d Ratio0.94x
BRANDS LIKE THIS
Allianz
C:55 B:54 T:1
Bosch
C:55 B:54 T:1
Capgemini
C:55 B:54 T:1
Cardano
C:55 B:54 T:1
The Guardian
C:55 B:54 T:1
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Bacardi's tension is 1. Culture outpacing commerce. sociologyofcapitalism.com/brand/bacardi
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<iframe src="https://sociologyofcapitalism.com/embed/bacardi.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman