BRAND_ANALYSIS #BERLUTI FASHION & RETAIL #192 OF 202 IN FASHION & RETAIL ALIGNED

Berluti

· Private · Updated 25 May 2026 11:16 UTC
#1147 of 1208 overall by tension · #192 of 202 in Fashion & Retail
3 Aligned
The Balanced
Analysis

Berluti's -18 tension collapse (highest in falling category) signals a luxury house losing the narrative. C=45, B=48, wiki_ratio=1.019 suggests archive status without the cultural weight to justify it.

IN THE NEWS (6 articles this week)
Berluti’s shoes have been worn by icons from Cardin to Warhol. Now, it’s created a sneaker for the 21st century - The Spectator
Rough Draft: A Tattooed Berluti Oxford - Arabian Business
Kevin Trapp - The Impression
Cultural Score
45 / 100
Business Score
48 / 100
TREND
TENSION▂▂▁▁▁▁▁▁▁▁▁▁▂▁
CULTURAL▃▃▃▃▃▃▃▃▄▄▄▄▃▄
BUSINESS▄▄▄▄▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 29/40
News Presence 16/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)58
Avg Daily (90d)57
7d/90d Ratio1.02x
BRANDS LIKE THIS
Aesop
C:45 B:48 T:3
A Bathing Ape
C:42 B:46 T:4
Axel Arigato
C:45 B:46 T:1
e.l.f. Beauty
C:46 B:51 T:5
Gap
C:50 B:52 T:2
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Berluti's tension is 3. Commerce outpacing culture. sociologyofcapitalism.com/brand/berluti
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman