BRAND_ANALYSIS #BIRD AUTO & TRANSPORT #23 OF 74 IN AUTO & TRANSPORT ALIGNED

Bird

· Private · Updated 25 May 2026 11:16 UTC
#459 of 1208 overall by tension · #23 of 74 in Auto & Transport
13 Aligned
The Balanced
Analysis

Bird at #459 (C=40, B=53, 0.20 sentiment) is scooter-sharing's zombie brand. The category peaked culturally years ago; Bird survived operationally but lost the narrative war to Lime and the streets.

IN THE NEWS (34 articles this week)
Dangerous or useful? Motorized scooters debate takes over California college campuses - EdSource
Bird flu found in polar bear in Europe for first time, on Svalbard - Reuters
Heybike offers early-bird launch deal on its Saturn moped-style e-bike with two battery options + $168 FREE bundle from $999 - 9to5Toys
Cultural Score
40 / 100
Business Score
53 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▃▃▃▃▄▄▄▃▄▃▄▃▃
BUSINESS▄▃▄▄▄▄▄▅▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Bolt
C:40 B:54 T:14
Lotus
C:40 B:54 T:14
Rimac
C:45 B:58 T:13
Zeekr
C:47 B:60 T:13
Cruise
C:45 B:56 T:11
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Bird's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/bird
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman