BRAND_ANALYSIS #BIRD AUTO & TRANSPORT #13 OF 74 IN AUTO & TRANSPORT ALIGNED

Bird

· Private · Updated 09 Apr 2026 08:47 UTC
#320 of 1208 overall by tension · #13 of 74 in Auto & Transport
14 Aligned
The Balanced
Analysis

Bird (C=46, B=60, 0.30 sentiment) is the scooter company that captured urban chaos but couldn't monetize it. Culture got the share, economics got the debt.

IN THE NEWS (56 articles this week)
Bird attempts to make it harder to scoot under the influence - Mashable
Collision Course: The Fight for Denver’s E-Scooter Contract Is Getting Ugly - Westword
E-scooters making return to Cochrane for spring and summer - Cochrane Eagle
Cultural Score
46 / 100
Business Score
60 / 100
TREND
TENSION▁▁▁▁▁▂▂▁▁▁▁▁▁▁
CULTURAL▃▄▃▃▃▆▆▄▄▅▄▄▄▄
BUSINESS▄▄▄▄▄▄▄▄▅▄▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Continental
C:46 B:60 T:14
Maserati
C:46 B:60 T:14
Peugeot
C:46 B:60 T:14
Bridgestone
C:45 B:58 T:13
Cupra
C:45 B:58 T:13
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Bird's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/bird
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman