BRAND_ANALYSIS #BIRKENSTOCK FASHION & RETAIL #189 OF 202 IN FASHION & RETAIL ALIGNED

Birkenstock

250-year-old sandal brand reborn as fashion essential · Public · Updated 23 Aug 2026 07:27 UTC
#1129 of 1208 overall by tension · #189 of 202 in Fashion & Retail
5 Aligned
The Balanced
Analysis

Up +12.24% despite C=50, B=55. Sentiment at 0.50 is the story: the sandal became a subcultural symbol before becoming profitable. Authenticity finally cashed out.

IN THE NEWS (52 articles this week)
The Best Birkenstock Alternatives, Tested by Style Editors - Men's Health
Birkenstock’s Must-have Designer Collabs Keep Coming With Latest Staud Release - WWD
Birkenstock’s Supportive but Stylish Summer Loafers Are $50 Off at Nordstrom Rack - Men's Journal
Cultural Score
50 / 100
Business Score
55 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▅▄▄▄▅▄▄▄▄▅▄
BUSINESS▄▅▄▄▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 8/30
Market Position 13/25
Revenue Growth 19/25
Earnings Health 15/20
STOCK DATA
Price$35.64
30d Change-12.2%
Market Cap$5.9B
Profit Margin14.8%
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Birkenstock's tension is 5. Commerce outpacing culture. sociologyofcapitalism.com/brand/birkenstock
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman