BRAND_ANALYSIS #BOOKINGCOM TECH #4 OF 199 IN TECH HIGH TENSION

Booking.com

· Public · Updated 23 Aug 2026 07:27 UTC
#5 of 1208 overall by tension · #4 of 199 in Tech
45 High Tension
The Silent Giant
Analysis

Booking.com at #5 with the highest sentiment in this batch's travel sector at 0.40, riding a 21.29% stock gain as travel demand refuses to cool. A Business score of 90 reflects a company that owns European travel infrastructure without most Europeans knowing who owns it. Culture at 45 is the score of a brand that gets used but never loved.

IN THE NEWS (46 articles this week)
Booking.com Promo Codes and Deals This August - WIRED
Woman visits Las Vegas, books hotel that doesn’t exist - FOX5 Vegas
Booking.com Promo Codes: Take 15% Off Getaways Ahead Of Labor Day - Forbes
Cultural Score
45 / 100
Business Score
90 / 100
TREND
TENSION▂▃▃▃▃▄▃▃▃▃▄▃▃▄
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▇▇▇▇▇▇▇▇▇▇▇▇▇
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 30/30
Market Position 22/25
Revenue Growth 19/25
Earnings Health 19/20
STOCK DATA
Price$209.62
30d Change+21.3%
Market Cap$157.5B
Profit Margin25.5%
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Booking.com's tension is 45. Commerce outpacing culture. sociologyofcapitalism.com/brand/bookingcom
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman