BRAND_ANALYSIS #BOOKINGCOM TECH #50 OF 199 IN TECH INTERESTING

Booking.com

· Public · Updated 25 May 2026 11:16 UTC
#140 of 1208 overall by tension · #50 of 199 in Tech
21 Interesting
The Silent Giant
Analysis

Travel platform hemorrhaging stock (-8.88%) while maintaining B=74 and +0.60 sentiment. Booking.com is discovering that being essential during boom times becomes a liability in contraction.

IN THE NEWS (84 articles this week)
Booking Revenue and Usage Statistics (2026) - Business of Apps
Booking.com Is Making Car Rentals Easier with App in ChatGPT - Booking.com
Booking.com Promo Codes and Deals this May - WIRED
Cultural Score
53 / 100
Business Score
74 / 100
TREND
TENSION▃▃▂▃▂▂▂▂▂▂▁▂▂▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▅▄▄▄
BUSINESS▇▇▆▆▆▆▆▆▅▅▅▅▆▆
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 22/25
Revenue Growth 22/25
Earnings Health 18/20
STOCK DATA
Price$161.06
30d Change-8.9%
Market Cap$124.8B
Profit Margin22.2%
BRANDS LIKE THIS
HP
C:55 B:76 T:21
Lyft
C:50 B:71 T:21
Reddit
C:50 B:72 T:22
T-Mobile
C:55 B:74 T:19
Snowflake
C:57 B:77 T:20
SHARE
Booking.com's tension is 21. Commerce outpacing culture. sociologyofcapitalism.com/brand/bookingcom
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/bookingcom.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman