BRAND_ANALYSIS #BOOKINGCOM TECH #64 OF 199 IN TECH INTERESTING

Booking.com

· Public · Updated 04 Oct 2026 09:24 UTC
#223 of 1208 overall by tension · #64 of 199 in Tech
18 Interesting
The Silent Giant
Analysis

Travel platform in freefall (stock -20.14%, sentiment=0.30) despite dominant market position. When your brand is synonymous with transaction, recession is existential.

IN THE NEWS (66 articles this week)
Factsheet - How the DMA ensures businesses using Booking.com are free to set their prices on and off Booking.com - Digital Markets Act (DMA)
Booking.com Promo Codes and Deals This October 2026 - WIRED
Lola Is A New AI Travel Agent Backed By The Company Behind Booking.com - Engadget
Cultural Score
46 / 100
Business Score
64 / 100
TREND
TENSION▂▃▂▂▂▁▂▂▁▂▁▂▂▂
CULTURAL▄▄▄▄▄▅▄▄▄▄▄▄▄▄
BUSINESS▆▆▆▆▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 4/30
Market Position 22/25
Revenue Growth 19/25
Earnings Health 19/20
STOCK DATA
Price$159.02
30d Change-20.1%
Market Cap$119.5B
Profit Margin25.5%
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Booking.com's tension is 18. Commerce outpacing culture. sociologyofcapitalism.com/brand/bookingcom
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman