BRAND_ANALYSIS #BOOKINGCOM TECH #2 OF 199 IN TECH HIGH TENSION

Booking.com

· Public · Updated 07 Aug 2026 07:45 UTC
#2 of 1208 overall by tension · #2 of 199 in Tech
44 High Tension
The Silent Giant
Analysis

Booking.com posts the second-highest business score in today's batch at 90, with stock up nearly 19% — but a sentiment of -0.10 and cultural score of 46 confirm what anyone who's used the interface knows: this is a utility that people resent even as they depend on it. Maximum extraction, minimum affection.

IN THE NEWS (91 articles this week)
Apple Card Now Fast-Tracks Booking.com Perks With Just One Trip - MacRumors
Booking.com Q2 2026 Earnings: Domestic Travel Offsets Disruption - rentalscaleup.com
Booking Holdings’ connected trip strategy boosts loyalty - Customer Experience Dive
Cultural Score
46 / 100
Business Score
90 / 100
TREND
TENSION▃▂▃▃▃▃▂▂▂▃▃▃▃▄
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▇▅▇▆▆▇▅▅▅▇▇▇▇▇
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 30/30
Market Position 22/25
Revenue Growth 19/25
Earnings Health 19/20
STOCK DATA
Price$207.39
30d Change+19.0%
Market Cap$155.8B
Profit Margin25.5%
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Booking.com's tension is 44. Commerce outpacing culture. sociologyofcapitalism.com/brand/bookingcom
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman