BRAND_ANALYSIS #BOOKINGCOM TECH #9 OF 199 IN TECH HIGH TENSION

Booking.com

· Public · Updated 09 Jul 2026 08:27 UTC
#22 of 1208 overall by tension · #9 of 199 in Tech
36 High Tension
The Silent Giant
Analysis

Booking.com is the only brand in the top 25 with a negative sentiment score at -0.40, which is remarkable for a travel platform benefiting from record tourism spend. The 5.1% gain says the business is fine; the sentiment says the experience is not. C=50 and B=86 produce a T=36 that masks a genuine brand health problem.

IN THE NEWS (65 articles this week)
A top Booking.com exec shares his go-to AI prompt - Business Insider
Fake Booking.com travel credit scam targets travelers - Fox News
Former CMA lawyer prepares consumer claim against Booking.com - ICLG
Cultural Score
50 / 100
Business Score
86 / 100
TREND
TENSION▃▃▄▄▄▃▃▁▃▃▃▄▄▃
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▇▇▇▇▇▇▇▅▇▇▇▇▇▇
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 24/30
Market Position 22/25
Revenue Growth 22/25
Earnings Health 18/20
STOCK DATA
Price$174.29
30d Change+5.1%
Market Cap$135.1B
Profit Margin22.2%
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Booking.com's tension is 36. Commerce outpacing culture. sociologyofcapitalism.com/brand/bookingcom
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman