BRAND_ANALYSIS #BORUSSIA_DORTMUND SPORTS #20 OF 138 IN SPORTS ALIGNED

Borussia Dortmund

· Private · Updated 11 Oct 2026 07:33 UTC
#465 of 1208 overall by tension · #20 of 138 in Sports
10 Aligned
The Balanced
Analysis

Dortmund scores 50 culture and 60 business, with neutral sentiment and tension at 10. The club's appeal lies in its stands more than its screens, and the numbers do not fully capture that. It is a working-class institution selling itself as a global brand, with mixed results.

IN THE NEWS (100 articles this week)
Borussia Dortmund vs Werder Bremen – Predicted lineup and team news - Yahoo Sports
How to watch Werder Bremen vs. Borussia Dortmund in the U.S.: TV channel and streaming options for October 9 - The New York Times
How to watch Dortmund vs. Werder Bremen online for free - Mashable
Cultural Score
50 / 100
Business Score
60 / 100
TREND
TENSION▁▁▁▁▁▁▁▂▁▂▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▅▅▅▅▅▅▆▅▆▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Borussia Dortmund's tension is 10. Commerce outpacing culture. sociologyofcapitalism.com/brand/borussia-dortmund
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman