BRAND_ANALYSIS #BREWDOG FOOD & DRINK #111 OF 137 IN FOOD & DRINK ALIGNED

BrewDog

· Private · Updated 09 Apr 2026 08:47 UTC
#963 of 1208 overall by tension · #111 of 137 in Food & Drink
9 Aligned
The Rising Underdog
Analysis

BrewDog's duplicate entry and nosedive sentiment (-0.70) map onto the brand's broader problem: cultural edginess (C=53) that alienated more people than it recruited, destroying business credibility (B=44) in the process. Dead meme energy.

IN THE NEWS (51 articles this week)
BrewDog’s £220M Collapse: 3 Lessons for Crowdfund Investors - European Business Magazine
Tilray Brands acquires BrewDog’s US assets - MSN
Central Ohio brewery featured in ‘Midwest Living’ - 614NOW
Cultural Score
53 / 100
Business Score
44 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▄▄▄▄▄▄▃▃▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Brewdog
C:53 B:44 T:9
Wendy's
C:55 B:48 T:7
Hacker News
C:53 B:44 T:9
Krispy Kreme
C:53 B:40 T:13
Bernard Arnault
C:55 B:46 T:9
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BrewDog's tension is 9. Culture outpacing commerce. sociologyofcapitalism.com/brand/brewdog
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman