BRAND_ANALYSIS #BREWDOG FOOD & DRINK #131 OF 137 IN FOOD & DRINK ALIGNED

BrewDog

· Private · Updated 23 Aug 2026 07:27 UTC
#1182 of 1208 overall by tension · #131 of 137 in Food & Drink
1 Aligned
The Balanced
Analysis

BrewDog's C=45/B=44 and -0.40 sentiment across two entries document a brand in freefall: craft beer's authenticity tax became unsustainable after the workplace allegations. Business model doesn't survive cultural rot.

IN THE NEWS (34 articles this week)
BrewDog Unwraps Its 2026 Advent Calendar - GlobeNewswire
BrewDog founder scrutinised for using investors’ data ‘without consent’ - AOL.com
Almost 2,000 pubs across UK stop selling BrewDog beer as bars close - Oxford Mail
Cultural Score
45 / 100
Business Score
44 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▃▄▃▃▃▃▄▄▄▄▃▄▃▄
BUSINESS▄▄▄▄▄▄▅▄▅▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Brewdog
C:45 B:44 T:1
Eataly
C:42 B:41 T:1
In-N-Out Burger
C:50 B:49 T:1
Popeyes
C:50 B:49 T:1
Bacardi
C:52 B:51 T:1
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BrewDog's tension is 1. Culture outpacing commerce. sociologyofcapitalism.com/brand/brewdog
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman