BRAND_ANALYSIS #BREWDOG FOOD & DRINK #59 OF 137 IN FOOD & DRINK ALIGNED

BrewDog

· Private · Updated 04 Oct 2026 09:24 UTC
#440 of 1208 overall by tension · #59 of 137 in Food & Drink
13 Aligned
The Balanced
Analysis

BrewDog: C=45, B=58, sentiment 0.50. A craft beer brand that built culture through toxicity performance, now correcting. The gap reflects the cost of reset: business held by distribution, culture held by nothing.

IN THE NEWS (39 articles this week)
Give BrewDog ‘second chance’ says new owner as it invests £50m - The Guardian
BrewDog Builds Momentum for Next Growth Chapter with Expanded Senior Leadership Team - GlobeNewswire
Press Clips: People Moves at A-B, BrewDog & Molson Coors, the Walmart-ification of Kroger and More - Brewbound
Cultural Score
45 / 100
Business Score
58 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▅▃▄▄▄▄▄▄▄
BUSINESS▅▄▅▅▅▄▄▅▃▃▃▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Brewdog
C:45 B:58 T:13
Heineken
C:45 B:58 T:13
Jollibee
C:45 B:58 T:13
Lavazza
C:45 B:58 T:13
Panera Bread
C:45 B:58 T:13
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BrewDog's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/brewdog
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman