BRAND_ANALYSIS #CALM HEALTH & PHARMA #22 OF 26 IN HEALTH & PHARMA ALIGNED

Calm

· Private · Updated 09 Apr 2026 08:47 UTC
#803 of 1208 overall by tension · #22 of 26 in Health & Pharma
11 Aligned
The Balanced
Analysis

A meditation app with balanced cultural and business scores (C=50, B=61) reveals wellness as a solved category: functional, profitable, culturally invisible. The neutrality (0.40 sentiment) is its own statement—Calm has become infrastructure.

IN THE NEWS (57 articles this week)
Why Calm CEO David Ko is stepping down after scaling the meditation app - Fast Company
Disney+ Perks: Unlock Exclusive April Discounts & Experiences | Explore Disney+ - Disney Plus
This is how I stay calm - Substack
Cultural Score
50 / 100
Business Score
61 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▄▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Sanofi
C:50 B:62 T:12
Epic Systems
C:45 B:56 T:11
Headspace
C:45 B:56 T:11
Siemens Healthineers
C:47 B:60 T:13
Strava
C:45 B:57 T:12
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Calm's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/calm
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<iframe src="https://sociologyofcapitalism.com/embed/calm.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman