BRAND_ANALYSIS #CALM HEALTH & PHARMA #21 OF 26 IN HEALTH & PHARMA ALIGNED

Calm

· Private · Updated 09 Jul 2026 08:27 UTC
#839 of 1208 overall by tension · #21 of 26 in Health & Pharma
11 Aligned
The Balanced
Analysis

Meditation app (C=53, B=64, sentiment=0.60) capitalizing on anxiety industrial complex. Calm's cultural relevance is precisely its commodification of wellness—useful, not transformative.

IN THE NEWS (62 articles this week)
WhisperWings Aims to Bring Calm to the Cabin with its Children’s Audio Content - apex.aero
I’m an Anxious Flier, but This Trick Helps Me Stay Calm on Every Flight - Travel + Leisure
Calm and sunny before midweek rain chances - WKOW
Cultural Score
53 / 100
Business Score
64 / 100
TREND
TENSION▁▁▂▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▂▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▄▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Strava
C:47 B:59 T:12
Siemens Healthineers
C:45 B:56 T:11
Peloton
C:46 B:58 T:12
Brilliant
C:53 B:64 T:11
Burberry
C:53 B:64 T:11
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Calm's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/calm
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman