BRAND_ANALYSIS #CARHARTT FASHION & RETAIL #89 OF 202 IN FASHION & RETAIL ALIGNED

Carhartt

· Private · Updated 04 Oct 2026 09:24 UTC
#446 of 1208 overall by tension · #89 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Workwear that somehow remained culturally relevant despite its utilitarian origins. C=45/B=58 means it's still functional first, but the streetwear co-opt hasn't pushed it higher—it's peaked as a casual flex.

IN THE NEWS (46 articles this week)
Carhartt season is here, and early October Prime Day deals start at $14 - Yahoo
Carhartt Reworks Its 110-Year-Old Workwear Classic for Today - Gear Patrol
Carhartt’s Classic $50 Fleece Pullover is Soft, Warm, and On Sale for 50% Off - Athlon Sports
Cultural Score
45 / 100
Business Score
58 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▃▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Carhartt's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/carhartt
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Sociology of Capitalism
Mike Litman