BRAND_ANALYSIS #CARHARTT FASHION & RETAIL #150 OF 202 IN FASHION & RETAIL ALIGNED

Carhartt

· Private · Updated 25 May 2026 11:16 UTC
#871 of 1208 overall by tension · #150 of 202 in Fashion & Retail
11 Aligned
The Balanced
Analysis

53 cultural, 64 business, 0.60 sentiment. Workwear as streetwear: cultural arbitrage complete, sentiment holding because working-class aesthetics still read as authentic.

IN THE NEWS (51 articles this week)
Carhartt’s New Offshoot Is a Trove of Rare Workwear and Vintage Gems - Gear Patrol
Ford Introduces Carhartt Package for Super Duty - Kelley Blue Book
2027 Ford Super Duty In Neptune Blue: Live Photo Gallery - Ford Authority
Cultural Score
53 / 100
Business Score
64 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▂▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▄▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Carhartt's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/carhartt
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman