BRAND_ANALYSIS #CARHARTT FASHION & RETAIL #123 OF 202 IN FASHION & RETAIL ALIGNED

Carhartt

· Private · Updated 23 Aug 2026 07:27 UTC
#682 of 1208 overall by tension · #123 of 202 in Fashion & Retail
12 Aligned
The Balanced
Analysis

Carhartt has achieved the workwear unicorn: equal cultural and business momentum (C=47, B=59), a 12-point spread that mirrors its transition from worksite uniform to streetwear signifier. The gap persists because logistics never trend, but durability does.

IN THE NEWS (32 articles this week)
Carhartt is quietly discontinuing these beloved Force shirt colors and they’re now up to 50% off - Yahoo
Carhartt’s new campaign celebrates workers behind new Buffalo stadium - Brand Innovators
Four Essential Carhartt WIP Jackets are Discontinued on Huckberry Right Now - Gear Patrol
Cultural Score
47 / 100
Business Score
59 / 100
TREND
TENSION▁▂▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▃▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▄▅▅▅▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Bode
C:47 B:59 T:12
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C:47 B:59 T:12
CeraVe
C:47 B:59 T:12
COS
C:47 B:59 T:12
Cos
C:47 B:59 T:12
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Carhartt's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/carhartt
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman