BRAND_ANALYSIS #CARHARTT FASHION & RETAIL #86 OF 202 IN FASHION & RETAIL ALIGNED

Carhartt

· Private · Updated 11 Oct 2026 07:33 UTC
#492 of 1208 overall by tension · #86 of 202 in Fashion & Retail
10 Aligned
The Balanced
Analysis

Carhartt sits at C=40, B=50, #492: workwear turned streetwear turned status symbol, with a cultural signal that keeps growing faster than its ledger. The 10-point gap says the brand is more trusted than it is marketed. Carhartt's real product is authenticity, and that is hard to sell twice.

IN THE NEWS (41 articles this week)
We found Prime Day deals on Carhartt staples with sales as low as $14 - Yahoo
Carhartt Unveils Next-Level Workwear Engineered for the Toughest Jobs - Gear Patrol
Carhartt Debuts the Heavy-Duty Steel Series Workwear Collection - Hypebeast
Cultural Score
40 / 100
Business Score
50 / 100
TREND
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CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▃
BUSINESS▃▅▅▅▅▅▅▅▅▅▅▅▅▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Carhartt's tension is 10. Commerce outpacing culture. sociologyofcapitalism.com/brand/carhartt
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman