BRAND_ANALYSIS #CASAMIGOS FOOD & DRINK #32 OF 137 IN FOOD & DRINK INTERESTING

Casamigos

· Private · Updated 25 May 2026 11:16 UTC
#198 of 1208 overall by tension · #32 of 137 in Food & Drink
19 Interesting
The Silent Giant
Analysis

Tequila on charisma: C=39, B=58, sentiment 0.50. Celebrity-backed but not celebrity-dependent. Casamigos works because it doesn't demand you care about the founders.

IN THE NEWS (11 articles this week)
Top Things to Know This Week at MGM National Harbor – May 18 - MGM Resorts Newsroom
Diageo Global Travel unveils FIFA World Cup 2026 activations - TRBusiness
Clooney’s non-ALC beer Crazy Mountain attracts funding - MSN
Cultural Score
39 / 100
Business Score
58 / 100
TREND
TENSION▂▂▂▂▂▂▂▂▂▂▂▂▂▂
CULTURAL▃▃▃▃▃▃▃▃▃▃▃▃▃▃
BUSINESS▄▄▄▅▅▅▅▅▄▅▄▄▄▅
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 24/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Erewhon
C:39 B:58 T:19
Crumbl Cookies
C:42 B:60 T:18
Din Tai Fung
C:42 B:60 T:18
Dom Perignon
C:42 B:60 T:18
Hendrick's Gin
C:42 B:60 T:18
SHARE
Casamigos's tension is 19. Commerce outpacing culture. sociologyofcapitalism.com/brand/casamigos
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/casamigos.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman