BRAND_ANALYSIS #CD_PROJEKT CULTURE & ENTERTAINMENT #1 OF 159 IN CULTURE & ENTERTAINMENT HIGH TENSION

CD Projekt

· Public · Updated 23 Aug 2026 07:27 UTC
#60 of 1208 overall by tension · #1 of 159 in Culture & Entertainment
32 High Tension
The Silent Giant
Analysis

Up 14.32% with sentiment at 0.40 and a C-score of 50 — CD Projekt is experiencing the long, slow rehabilitation of a studio that shipped a disaster and then fixed it. Cyberpunk 2077's redemption arc is now complete enough that the brand carries genuine warmth again. The question the T-score of 32 can't answer yet is whether The Witcher 4 will create a new ceiling or just confirm the recovery.

IN THE NEWS (55 articles this week)
Cyberpunk: Edgerunners 2 Premiere Date Announced Alongside New Trailer! - CD PROJEKT RED Press Center
A screening was held at CD Projekt RED headquarters The Witcher 3 Songs of the Past - GameGPU
The Witcher 3: Songs of the Past will be shown for a whole week. CD Projekt RED announced daily streams - ixbt.games
Cultural Score
50 / 100
Business Score
82 / 100
TREND
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 27/30
Market Position 16/25
Revenue Growth 19/25
Earnings Health 20/20
STOCK DATA
Price$258.70
30d Change+14.3%
Market Cap$25.8B
Profit Margin67.1%
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CD Projekt's tension is 32. Commerce outpacing culture. sociologyofcapitalism.com/brand/cd-projekt
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman