BRAND_ANALYSIS #COLUMBIA FASHION & RETAIL #139 OF 202 IN FASHION & RETAIL ALIGNED

Columbia

· Public · Updated 09 Apr 2026 08:47 UTC
#814 of 1208 overall by tension · #139 of 202 in Fashion & Retail
11 Aligned
The Balanced
Analysis

Outdoor apparel's utilitarian credibility (C=45) trails market position (B=56) as the category commodifies. Stock stability (+1.21%) with moderate sentiment (0.50) suggests Columbia is becoming a default choice rather than a cultural marker.

IN THE NEWS (39 articles this week)
Exclusive: Can This Skims’ Alum Make Columbia Sportswear Cool? - The Business of Fashion
Columbia Sportswear Dives Into Footwear as Growth in the Category Takes Off - WWD
G-III, DraftKings, Matthews, PVH, and Columbia Sportswear Shares Skyrocket, What You Need To Know - StockStory
Cultural Score
45 / 100
Business Score
56 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▃▃▄▄▃▄▃▃▃▄▄▄▄
BUSINESS▄▄▄▄▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 20/30
Market Position 13/25
Revenue Growth 11/25
Earnings Health 12/20
STOCK DATA
Price$57.88
30d Change+1.2%
Market Cap$3.1B
Profit Margin5.2%
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Columbia's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/columbia
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman