BRAND_ANALYSIS #COLUMBIA FASHION & RETAIL #172 OF 202 IN FASHION & RETAIL ALIGNED

Columbia

· Public · Updated 09 Jul 2026 08:27 UTC
#1020 of 1208 overall by tension · #172 of 202 in Fashion & Retail
8 Aligned
The Balanced
Analysis

Columbia's cultural revival stalls. C=47, B=55, stock -2.48%, sentiment 0.60. Outdoor apparel can't sustain sentiment gains when supply chains corrode and TikTok moves to other aesthetics.

IN THE NEWS (44 articles this week)
Behind Columbia Sportswear’s Cannes Titanium winning campaign - Brand Innovators
Why Columbia went looking for an agency willing to go too far - The Drum
Levi's, The North Face and Columbia are turning to women to fuel their next phase of growth - CNBC
Cultural Score
47 / 100
Business Score
55 / 100
TREND
TENSION▂▂▂▂▂▂▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▃▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 16/30
Market Position 13/25
Revenue Growth 15/25
Earnings Health 11/20
STOCK DATA
Price$62.63
30d Change-2.5%
Market Cap$3.2B
Profit Margin5.0%
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Rains
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Columbia's tension is 8. Commerce outpacing culture. sociologyofcapitalism.com/brand/columbia
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman