BRAND_ANALYSIS #COLUMBIA FASHION & RETAIL #56 OF 202 IN FASHION & RETAIL ALIGNED

Columbia

· Public · Updated 04 Oct 2026 09:24 UTC
#302 of 1208 overall by tension · #56 of 202 in Fashion & Retail
15 Aligned
The Balanced
Analysis

Columbia's outdoor positioning (C=45, B=60, sentiment=0.50) is stable if uninspired. The +0.72% stock gain suggests market indifference—a brand that serves its function without cultural conversation.

IN THE NEWS (43 articles this week)
Disney and Columbia Sportswear Expand Partnership With Mickey Mouse ‘Outdoor Club Collection’: Shop the Full Lineup Here - variety.com
GXO and Columbia Sportswear Company Launch 10-Year Strategic Logistics Relationship in Europe - GlobeNewswire
Columbia Sportswear Is Finally Worth Trying On (Rating Upgrade) (NASDAQ:COLM) - seekingalpha.com
Cultural Score
45 / 100
Business Score
60 / 100
TREND
TENSION▁▁▂▁▁▂▂▂▁▁▁▁▁▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▅▅▅▅▅▅▅▄▄▄▄▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 20/30
Market Position 13/25
Revenue Growth 15/25
Earnings Health 12/20
STOCK DATA
Price$57.27
30d Change+0.7%
Market Cap$2.9B
Profit Margin6.0%
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Columbia's tension is 15. Commerce outpacing culture. sociologyofcapitalism.com/brand/columbia
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman