BRAND_ANALYSIS #COLUMBIA FASHION & RETAIL #128 OF 202 IN FASHION & RETAIL ALIGNED

Columbia

· Public · Updated 25 May 2026 11:16 UTC
#711 of 1208 overall by tension · #128 of 202 in Fashion & Retail
12 Aligned
The Balanced
Analysis

Sportswear brand found equilibrium (C=47, B=59, sentiment 0.60, +2.39% stock). Safe, competent, and invisible to anyone not buying technical jackets.

IN THE NEWS (45 articles this week)
Harley-Davidson, 1-800-FLOWERS, Lincoln Educational, Columbia Sportswear, and Red Rock Resorts Shares Skyrocket, What You Need To Know - StockStory
Columbia Sportswear turns footwear testing into an action movie parody through campaign with Robert Irwin - media-marketing.com
Columbia Sportswear’s Revered Summer Staple Has a Surprising New Challenger - Gear Patrol
Cultural Score
47 / 100
Business Score
59 / 100
TREND
TENSION▂▂▂▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▃▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▄▄▄▄▄▄▄▄▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 20/30
Market Position 13/25
Revenue Growth 15/25
Earnings Health 11/20
STOCK DATA
Price$63.39
30d Change+2.4%
Market Cap$3.2B
Profit Margin5.0%
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Columbia's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/columbia
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman