BRAND_ANALYSIS #COS_2 FASHION & RETAIL #118 OF 202 IN FASHION & RETAIL ALIGNED

Cos

· Private · Updated 09 Jul 2026 08:27 UTC
#687 of 1208 overall by tension · #118 of 202 in Fashion & Retail
12 Aligned
The Balanced
Analysis

COS achieves the minimalist's dream: pure B=59 business performance with C=47 cultural footprint. The 12-point spread reflects a brand that works by *not* trying to be culturally relevant, which is its own form of cultural relevance to a specific 35-44 demographic.

IN THE NEWS (46 articles this week)
The Chicest Women I Know Get Their Summer Dresses From This High Street Brand - Who What Wear
I'm a fashion writer who wants to look put-together in the heat – these are the new-in COS pieces I'm shopping - Woman & Home
8 Summer Styling Tricks Worth Re-creating From the Men’s Shows - Vogue
Cultural Score
47 / 100
Business Score
59 / 100
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TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▄▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Arket
C:47 B:59 T:12
Bottega Veneta
C:47 B:59 T:12
Carhartt
C:47 B:59 T:12
Fendi
C:47 B:59 T:12
Glossier
C:47 B:59 T:12
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Cos's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/cos-2
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman