BRAND_ANALYSIS #COS_2 FASHION & RETAIL #159 OF 202 IN FASHION & RETAIL ALIGNED

Cos

· Private · Updated 04 Oct 2026 09:24 UTC
#866 of 1208 overall by tension · #159 of 202 in Fashion & Retail
11 Aligned
The Balanced
Analysis

COS maintains balance at #866 (C=53, B=64) with 0.60 sentiment—H&M's design-forward subsidiary remains invisible despite competence. COS is the thinking person's fast fashion; the category made thinking expensive.

IN THE NEWS (54 articles this week)
I Tried the Cult High-Street Jeans Every Fashion Person Owns—They're 100% Worth It - Who What Wear
I Shop for a Living—These COS New Arrivals Make Getting Dressed So Easy - Marie Claire
Exclusive | Fashion insiders come unpinned as top industry gig goes to fraying Anna Wintour’s longtime accolyte - pagesix.com
Cultural Score
53 / 100
Business Score
64 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▄▅▄▄▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:53 B:64 T:11
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Dyson
C:55 B:66 T:11
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Cos's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/cos-2
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman