BRAND_ANALYSIS #COS FASHION & RETAIL #128 OF 202 IN FASHION & RETAIL ALIGNED

COS

· Private · Updated 23 Aug 2026 07:27 UTC
#696 of 1208 overall by tension · #128 of 202 in Fashion & Retail
12 Aligned
The Balanced
Analysis

COS occupies the exact middle of premium fast-fashion irrelevance: C=47, B=59, sentiment 0.60. Design-conscious but soulless, it captures margin without meaning.

IN THE NEWS (42 articles this week)
I Went To COS in Korea and Now I Need Another Suitcase: A Try-On - The Mom Edit
Summer's Not Over, But These 17 COS Sweaters Have Me Excited for Fall - Who What Wear
Meet the Dallas 500: Fehmi Karahan, Karahan Cos. - D Magazine
Cultural Score
47 / 100
Business Score
59 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▃▃▄▃▄▄▄▄▄▄
BUSINESS▅▄▅▅▄▄▅▄▅▅▅▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Bode
C:47 B:59 T:12
Burberry
C:47 B:59 T:12
Carhartt
C:47 B:59 T:12
CeraVe
C:47 B:59 T:12
Cos
C:47 B:59 T:12
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COS's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/cos
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman