BRAND_ANALYSIS #CRUMBL_COOKIES FOOD & DRINK #84 OF 137 IN FOOD & DRINK ALIGNED

Crumbl Cookies

· Private · Updated 09 Apr 2026 08:47 UTC
#663 of 1208 overall by tension · #84 of 137 in Food & Drink
12 Aligned
The Balanced
Analysis

Viral baking's sustainability problem. Crumbl at 47/59 with 0.60 sentiment captures TikTok-native commerce: manufactured scarcity (59 business) sustaining cultural moment (47). Sentiment holds at 0.60, but this is borrowed interest, not durable brand equity.

IN THE NEWS (30 articles this week)
Crumbl cookie store planned for Springfield by former OSU player - Springfield News-Sun
Crumbl Cookies setting up shop in Roanoke - WSLS
Crumbl Cookie pop-up coming to Bangor - WABI
Cultural Score
47 / 100
Business Score
59 / 100
TREND
TENSION▁▁▁▁▁▂▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▃▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▄▅▅▅▄▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:47 B:59 T:12
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C:47 B:59 T:12
Dunkin'
C:46 B:58 T:12
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Crumbl Cookies's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/crumbl-cookies
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman