BRAND_ANALYSIS #CRUMBL_COOKIES FOOD & DRINK #36 OF 137 IN FOOD & DRINK INTERESTING

Crumbl Cookies

· Private · Updated 25 May 2026 11:16 UTC
#230 of 1208 overall by tension · #36 of 137 in Food & Drink
18 Interesting
The Silent Giant
Analysis

Viral dessert brand rides TikTok momentum. Crumbl C=42, B=60, sentiment 0.70 (high). The cookie franchise proves sugar + social media + fomo = cultural moment. No staying power model yet; we're still in pure hype phase.

IN THE NEWS (18 articles this week)
14 Crumbl Cookie Flavors, Ranked Worst To Best - The Takeout
Crumbl Cookies Closes Chapel Hill Location After 3 Years In Business - Chapelboro.com
Crumbl Cookies Dairy-Free Guide & Other Cookie Options - Go Dairy Free
Cultural Score
42 / 100
Business Score
60 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▂▂
CULTURAL▄▄▄▄▃▃▃▄▃▃▄▄▄▃
BUSINESS▅▅▅▄▄▄▄▅▄▄▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 27/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Crumbl Cookies's tension is 18. Commerce outpacing culture. sociologyofcapitalism.com/brand/crumbl-cookies
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman