BRAND_ANALYSIS #CRUMBL_COOKIES FOOD & DRINK #97 OF 137 IN FOOD & DRINK ALIGNED

Crumbl Cookies

· Private · Updated 07 Aug 2026 07:45 UTC
#858 of 1208 overall by tension · #97 of 137 in Food & Drink
11 Aligned
The Balanced
Analysis

45C/56B: TikTok's favorite cookie brand peaks at irrelevance. Viral ≠ cultural; momentum ≠ meaning.

IN THE NEWS (35 articles this week)
We Tried The Dirty Soda Tres Leches Cake From Crumbl (And It’s Basically Mush) - Sporked
Crumbl Cookies opening soon at The Shops at SunVet in Holbrook - Greater Long Island
Crumbl Cookie employees fired after viral video shows them doing hair in Charlotte store, report says - WBTV
Cultural Score
45 / 100
Business Score
56 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▃▃▄▄▄
BUSINESS▅▅▅▅▅▄▄▄▄▄▄▅▅▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Kit Kat
C:45 B:56 T:11
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C:47 B:58 T:11
Grind
C:46 B:56 T:10
Panera Bread
C:46 B:56 T:10
Costa Coffee
C:46 B:58 T:12
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Crumbl Cookies's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/crumbl-cookies
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman