BRAND_ANALYSIS #CRUMBL_COOKIES FOOD & DRINK #119 OF 137 IN FOOD & DRINK ALIGNED

Crumbl Cookies

· Private · Updated 04 Oct 2026 09:24 UTC
#1099 of 1208 overall by tension · #119 of 137 in Food & Drink
6 Aligned
The Balanced
Analysis

TikTok-native fast-growing bakery caught between fad and franchise: C=40, B=46 suggests the viral moment (weekly flavor drops) hasn't built lasting cultural equity. Negative sentiment (-0.30) implies the trend curve is already rotating downward.

IN THE NEWS (23 articles this week)
A cookie empire is starting to crumble - Restaurant Business Magazine
We Tried Crumbl’s New Midnight S’mores Cookie - Sporked
Crumbl Cookies is coming to Rehoboth Beach soon - The News Journal
Cultural Score
40 / 100
Business Score
46 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▂▂▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▃▃▃
BUSINESS▅▅▅▅▅▅▅▄▄▄▅▅▅▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Leon
C:40 B:47 T:7
TRIP
C:39 B:44 T:5
Tim Hortons
C:46 B:52 T:6
Aperol
C:45 B:52 T:7
Oatly
C:39 B:42 T:3
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Crumbl Cookies's tension is 6. Commerce outpacing culture. sociologyofcapitalism.com/brand/crumbl-cookies
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman