BRAND_ANALYSIS #DECATHLON SPORTS #104 OF 138 IN SPORTS ALIGNED

Decathlon

· Private · Updated 04 Oct 2026 09:24 UTC
#876 of 1208 overall by tension · #104 of 138 in Sports
11 Aligned
The Balanced
Analysis

Sporting goods retailer at #876 (C=50, B=61, sentiment 0.40) with democratic design philosophy that's somehow boring. Decathlon made sports accessible; the market wanted aspiration, not affordability.

IN THE NEWS (71 articles this week)
Ashton Eaton | Back-to-Back Olympic Decathlon Gold Medalist - U. S. Olympic & Paralympic Museum
Paul Seixas contract saga reaching climax - Decathlon lay down offer as Visma interest lingers as rider considers contract - CyclingUpToDate.com
Cycling transfers: Decathlon remain confident of retaining Seixas while rumours continue to swirl 🇫🇷 - Daniel Benson's Cycling Substack
Cultural Score
50 / 100
Business Score
61 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▄▅▅▅▄▄▄▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Mumbai Indians
C:50 B:61 T:11
Roland-Garros
C:50 B:61 T:11
Cristiano Ronaldo
C:50 B:62 T:12
Feyenoord
C:50 B:62 T:12
Sporting CP
C:50 B:60 T:10
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Decathlon's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/decathlon
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman