BRAND_ANALYSIS #DECATHLON SPORTS #101 OF 138 IN SPORTS ALIGNED

Decathlon

· Private · Updated 09 Jul 2026 08:27 UTC
#854 of 1208 overall by tension · #101 of 138 in Sports
11 Aligned
The Balanced
Analysis

A global sports retail giant with zero cultural cache and C=50. Decathlon is what happens when European efficiency meets the complete absence of brand mythology.

IN THE NEWS (56 articles this week)
Former Halls’ decathlon star to compete for Team USA - WATE 6 On Your Side
Cycling Transfers: Seixas and Decathlon postpone contract talks until after the Tour de France 🇫🇷 - Daniel Benson's Cycling Substack
HP Academic Decathlon Team Earns Top Marks - People Newspapers
Cultural Score
50 / 100
Business Score
61 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Baltimore Ravens
C:50 B:60 T:10
Brighton & Hove Albion
C:50 B:62 T:12
Bukayo Saka
C:50 B:62 T:12
Galatasaray
C:50 B:62 T:12
Leeds United
C:50 B:62 T:12
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Decathlon's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/decathlon
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman