BRAND_ANALYSIS #DECATHLON SPORTS #41 OF 138 IN SPORTS ALIGNED

Decathlon

· Private · Updated 09 Apr 2026 08:47 UTC
#457 of 1208 overall by tension · #41 of 138 in Sports
13 Aligned
The Balanced
Analysis

The sport retailer that refuses celebrity. C=45, B=58, 0.50 sentiment indicates Decathlon has built genuine business value through accessibility and price without needing cultural cachet—the anti-brand brand.

IN THE NEWS (33 articles this week)
Capaldo Finishes 3rd in Texas Relays Decathlon - Iowa Hawkeyes Athletics
Buddie Leads Decathlon Field After Day 1 - California Golden Bears Athletics
Decathlon's sales volume grew by 7.1% in 2025 - FashionNetwork USA
Cultural Score
45 / 100
Business Score
58 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▃▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▄▅▄▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Celtic FC
C:50 B:63 T:13
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Decathlon's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/decathlon
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman