BRAND_ANALYSIS #DECATHLON SPORTS #66 OF 138 IN SPORTS ALIGNED

Decathlon

· Private · Updated 23 Aug 2026 07:27 UTC
#701 of 1208 overall by tension · #66 of 138 in Sports
12 Aligned
The Balanced
Analysis

Decathlon's C=50, B=62 and sentiment at 0.50 mark the sportswear retailer's steady-state problem: functional excellence with zero cultural magnetism. It sells because it's cheap and works, not because anyone wants to become it.

IN THE NEWS (58 articles this week)
2026 VT Decathlon Championships – ABC22 & FOX44 - MyChamplainValley.com
Ross takes third in first decathlon at Junior Olympics - The Mexico Ledger
Bruce secures seventh at Women’s Decathlon World Championships - Alaska Sports Report
Cultural Score
50 / 100
Business Score
62 / 100
TREND
TENSION▁▁▁▁▁▁▁▂▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Liverpool FC
C:50 B:62 T:12
Philadelphia 76ers
C:50 B:62 T:12
Philadelphia Eagles
C:50 B:62 T:12
Porto
C:50 B:62 T:12
Tiger Woods
C:50 B:62 T:12
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Decathlon's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/decathlon
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman