BRAND_ANALYSIS #DECATHLON SPORTS #16 OF 138 IN SPORTS ALIGNED

Decathlon

· Private · Updated 25 May 2026 11:16 UTC
#374 of 1208 overall by tension · #16 of 138 in Sports
14 Aligned
The Balanced
Analysis

European sportswear verticalization play: C=46 cultural relevance (outdoor, eco-adjacent) matching B=60 business discipline. The brand works because it's boring and functional—low sentiment reflects lack of desire, but that's the point.

IN THE NEWS (67 articles this week)
Smith Takes Eighth In Decathlon, Titans Qualify For Three Final Spots In Second Day of NCAA Outdoor Championship - University of Wisconsin-Oshkosh Athletics
Punahou Academic Decathlon Team Excels at Nationals - Punahou
McCormick Finishes 17th at NCAA Decathlon - gogusties.com
Cultural Score
46 / 100
Business Score
60 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▃▄▄▄▄▄▃▄▄▄▄▄▄▄
BUSINESS▄▅▅▅▅▅▄▅▅▄▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Naomi Osaka
C:46 B:60 T:14
Boston Celtics
C:50 B:64 T:14
Brooklyn Nets
C:50 B:64 T:14
Chicago Cubs
C:50 B:64 T:14
Golden State Warriors
C:50 B:64 T:14
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Decathlon's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/decathlon
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman