BRAND_ANALYSIS #DECATHLON SPORTS #131 OF 138 IN SPORTS ALIGNED

Decathlon

· Private · Updated 09 Sep 2026 07:29 UTC
#1080 of 1208 overall by tension · #131 of 138 in Sports
6 Aligned
The Balanced
Analysis

Sports retailer at perfect irrelevance median (46/52/−0.20). Decathlon's quiet efficiency scales but doesn't seduce. It's the anti-Lululemon: no story, no premium, no culture.

IN THE NEWS (55 articles this week)
Decathlon CMA CGM lose key climber as Gregor Mühlberger crashes out of ninth overall on stage 13 of the Vuelta a España - Cyclingnews
NGE fitness expands beyond UK Decathlon marketplace - Sporting Goods Intelligence Europe
Fitness App Gym Equipment Gymnastics Rings Decathlon A Man Standing On Top Of A Grass Covered Hill Next To A Tall Mountain Range - Krepšinio žinios
Cultural Score
46 / 100
Business Score
52 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:50 B:56 T:6
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C:50 B:57 T:7
Fulham
C:50 B:57 T:7
Golden State Warriors
C:50 B:57 T:7
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Decathlon's tension is 6. Commerce outpacing culture. sociologyofcapitalism.com/brand/decathlon
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman