BRAND_ANALYSIS #DELIVEROO FOOD & DRINK #61 OF 137 IN FOOD & DRINK ALIGNED

Deliveroo

· Private · Updated 04 Oct 2026 09:24 UTC
#469 of 1208 overall by tension · #61 of 137 in Food & Drink
13 Aligned
The Balanced
Analysis

Gig economy casualty: C=40/B=53 with 0.20 sentiment. Deliveroo grew its business while destroying its cultural image—food delivery's moral accounting never recovered.

IN THE NEWS (34 articles this week)
Deliveroo to roll out food delivery robots in the UK - The Times
Fake Deliveroo driver runs from police with drugs in bag - Yahoo
Are Deliveroo riders really self-employed? Labour wants to change the test - Financial Times
Cultural Score
40 / 100
Business Score
53 / 100
TREND
TENSION▁▂▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▃▃▄▃▄▃▃▄▃▄▄▃▄▃
BUSINESS▄▄▄▄▄▄▄▄▄▄▃▄▅▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Deliveroo's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/deliveroo
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman