BRAND_ANALYSIS #DIAGEO FOOD & DRINK #59 OF 137 IN FOOD & DRINK INTERESTING

Diageo

· Public · Updated 09 Jul 2026 08:27 UTC
#320 of 1208 overall by tension · #59 of 137 in Food & Drink
16 Interesting
The Silent Giant
Analysis

Spirits conglomerate (C=50, B=66, stock +0.52%, sentiment -0.30). Diageo owns the bottles (Guinness, Tanqueray, Johnnie Walker); owns none of the culture. Finance performs; culture doesn't follow.

IN THE NEWS (100 articles this week)
Here are Diageo's new marketing org charts - fingers.email
Diageo shuts Aviation Gin visitor centre - The Spirits Business
Aviation Gin Closes Portland Tasting Room and Visitor Center - Willamette Week
Cultural Score
50 / 100
Business Score
66 / 100
TREND
TENSION▂▂▁▂▁▁▁▁▁▁▂▂▂▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▄▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 20/30
Market Position 16/25
Revenue Growth 15/25
Earnings Health 15/20
STOCK DATA
Price$80.85
30d Change+0.5%
Market Cap$44.9B
Profit Margin12.2%
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Diageo's tension is 16. Commerce outpacing culture. sociologyofcapitalism.com/brand/diageo
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman