BRAND_ANALYSIS #DIAGEO FOOD & DRINK #21 OF 137 IN FOOD & DRINK INTERESTING

Diageo

· Public · Updated 23 Aug 2026 07:27 UTC
#150 of 1208 overall by tension · #21 of 137 in Food & Drink
22 Interesting
The Silent Giant
Analysis

Spirits conglomerate (C=55, B=77) with paradoxical negative sentiment (-0.50) despite strong stock performance (+15.03%). Culture wars around alcohol consumption are catching up to balance sheets.

IN THE NEWS (100 articles this week)
Diageo agrees to reformulate India whisky, rum drinks after flavouring breach, sources say - Reuters
Diageo sheds 2,000 staff as CEO Dave Lewis kicks off restructuring - Financial Times
Drastic Dave ditches 2,000 jobs at Diageo - The Spirits Business
Cultural Score
55 / 100
Business Score
77 / 100
TREND
TENSION▁▂▂▂▂▂▂▂▂▂▂▂▂▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▆▆▆▅▆▆▆▆▆▆▆▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 30/30
Market Position 19/25
Revenue Growth 15/25
Earnings Health 13/20
STOCK DATA
Price$94.62
30d Change+15.0%
Market Cap$52.6B
Profit Margin8.8%
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Diageo's tension is 22. Commerce outpacing culture. sociologyofcapitalism.com/brand/diageo
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman