BRAND_ANALYSIS #DIAGEO FOOD & DRINK #120 OF 137 IN FOOD & DRINK ALIGNED

Diageo

· Public · Updated 04 Oct 2026 09:24 UTC
#1100 of 1208 overall by tension · #120 of 137 in Food & Drink
6 Aligned
The Balanced
Analysis

Spirits conglomerate with no cultural urgency: C=50, B=56 reflects business stability without narrative innovation. High sentiment (0.50) among stakeholders suggests functional execution, but this is industrial liquor, not cultural production.

IN THE NEWS (97 articles this week)
Diageo defeats false labeling lawsuit over '100% agave' tequilas - Reuters
Diageo to Shut Down Guinness Open Gate Brewery in Baltimore - Brewbound
Diageo offers ‘oldest’ cask of Lagavulin to private clients - The Spirits Business
Cultural Score
50 / 100
Business Score
56 / 100
TREND
TENSION▂▂▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 16/25
Revenue Growth 15/25
Earnings Health 13/20
STOCK DATA
Price$84.75
30d Change-7.0%
Market Cap$47.1B
Profit Margin8.8%
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Diageo's tension is 6. Commerce outpacing culture. sociologyofcapitalism.com/brand/diageo
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman