BRAND_ANALYSIS #DIAGEO FOOD & DRINK #115 OF 137 IN FOOD & DRINK ALIGNED

Diageo

· Public · Updated 09 Sep 2026 07:29 UTC
#972 of 1208 overall by tension · #115 of 137 in Food & Drink
10 Aligned
The Balanced
Analysis

The spirits empire bleeds cultural relevance (C=46 vs B=56) as younger drinkers abandon legacy liquor brands; -9.56% stock decline confirms the market knows it's yesterday's money.

IN THE NEWS (66 articles this week)
Diageo | History, Products, & Global Strategy - Britannica
Can a new strategy revive Diageo? - The Spirits Business
Strengthening water resilience where it matters most - Diageo
Cultural Score
46 / 100
Business Score
56 / 100
TREND
TENSION▂▂▂▂▂▂▂▁▂▂▂▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▆▆▆▆▆▆▅▄▅▅▅▅▅▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 16/25
Revenue Growth 15/25
Earnings Health 13/20
STOCK DATA
Price$87.14
30d Change-9.6%
Market Cap$48.4B
Profit Margin8.8%
BRANDS LIKE THIS
Five Guys
C:46 B:56 T:10
Campari
C:47 B:57 T:10
Cadbury
C:45 B:56 T:11
HelloFresh
C:45 B:56 T:11
Mars
C:45 B:56 T:11
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Diageo's tension is 10. Commerce outpacing culture. sociologyofcapitalism.com/brand/diageo
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman