BRAND_ANALYSIS #DIAGEO FOOD & DRINK #114 OF 137 IN FOOD & DRINK ALIGNED

Diageo

· Public · Updated 09 Apr 2026 08:47 UTC
#989 of 1208 overall by tension · #114 of 137 in Food & Drink
8 Aligned
The Balanced
Analysis

Spirit giant Diageo (C=50, B=58) exemplifies mature beverage capitalism: culture and business perfectly calibrated to extract value without generating excitement. Negative sentiment (-0.30) and stock decline (-6.07%) signal the category's slow fade.

IN THE NEWS (100 articles this week)
PepsiCo, Diageo Drop Sponsorship of Kanye West-Headlined U.K. Music Festival - WSJ
Diageo names John O’Keeffe as North America CEO - The Spirits Business
Kanye West was booked as a festival headliner. Brands are now pulling their sponsorship - CNN
Cultural Score
50 / 100
Business Score
58 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▄▄▄▄▄▄▄▄▄▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 16/25
Revenue Growth 15/25
Earnings Health 15/20
STOCK DATA
Price$77.09
30d Change-6.1%
Market Cap$42.9B
Profit Margin12.2%
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Diageo's tension is 8. Commerce outpacing culture. sociologyofcapitalism.com/brand/diageo
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman