BRAND_ANALYSIS #DR_MARTENS FASHION & RETAIL #96 OF 202 IN FASHION & RETAIL ALIGNED

Dr. Martens

· Private · Updated 04 Oct 2026 09:24 UTC
#473 of 1208 overall by tension · #96 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Subculture's retail armory: C=47/B=60 with 0.70 sentiment shows Doc Martens weaponized authenticity. The boots survived trend cycles because they're protest equipment masquerading as footwear.

IN THE NEWS (39 articles this week)
Dr. Martens x Sage Nation Launch First-Ever Collaboration - Hypebeast
Dr. Martens x Sage Nation 1461 Makes Construction Part of the Design - stupidDOPE
Dr. Martens Is Putting More Sole (and Soul) Into Fall Footwear - highsnobiety.com
Cultural Score
47 / 100
Business Score
60 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
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C:47 B:60 T:13
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C:47 B:60 T:13
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C:47 B:60 T:13
Issey Miyake
C:47 B:60 T:13
Jacquemus
C:47 B:60 T:13
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Dr. Martens's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/dr-martens
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman