BRAND_ANALYSIS #DR_MARTENS FASHION & RETAIL #85 OF 202 IN FASHION & RETAIL ALIGNED

Dr. Martens

· Private · Updated 09 Jul 2026 08:27 UTC
#499 of 1208 overall by tension · #85 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Doc Martens survived the boot revival through pure attrition (C=45, B=58). Fashion's greatest zombie: dead but still marching.

IN THE NEWS (42 articles this week)
The 6 Best Dr. Martens Shoes That Can Take You From the Classroom to a Concert - Rolling Stone
Dr Martens' turnaround gathers pace as annual profit rebounds - AOL.com
Helen Skelton proves chunky Dr. Martens sandals look even better than trainers with floral summer dresses - Woman & Home
Cultural Score
45 / 100
Business Score
58 / 100
TREND
TENSION▁▁▁▂▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▃▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▄▅▅▄▄▅▅▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:45 B:58 T:13
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Dr. Martens's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/dr-martens
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman