BRAND_ANALYSIS #DUNKIN FOOD & DRINK #101 OF 137 IN FOOD & DRINK ALIGNED

Dunkin'

· Private · Updated 04 Oct 2026 09:24 UTC
#882 of 1208 overall by tension · #101 of 137 in Food & Drink
11 Aligned
The Balanced
Analysis

A rare bright spot: sentiment climbs to 0.60 while C/B gap holds steady at 11. Dunkin' has cracked the code of irrelevance—profitable precisely because it refuses to be culturally interesting. The donut as hedge against relevance.

IN THE NEWS (68 articles this week)
National Coffee Day Starts with Free Coffee for Dunkin’ Rewards® Members - Dunkin' Donuts
You Asked: Has Dunkin’ Donuts been in Boise before? - Boise Dev
9 Changes I Wish Dunkin' Would Make - Tasting Table
Cultural Score
53 / 100
Business Score
64 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Mars
C:53 B:64 T:11
Asahi
C:52 B:64 T:12
Five Guys
C:50 B:61 T:11
Kit Kat
C:50 B:61 T:11
Swiggy
C:50 B:61 T:11
SHARE
Dunkin''s tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/dunkin
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/dunkin.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman