BRAND_ANALYSIS #DUOLINGO EDUCATION #1 OF 7 IN EDUCATION HIGH TENSION

Duolingo

Viral owl, gamified language learning, meme marketing genius · Public · Updated 09 Jul 2026 08:27 UTC
#6 of 1208 overall by tension · #1 of 7 in Education
42 High Tension
The Silent Giant
Analysis

Duolingo has a better brand score than Apple in this batch and a sentiment of 0.10 — which is what happens when you build an IP empire around a guilt-tripping owl and then people start to find it exhausting. The 17% stock gain suggests the market still believes, but the cultural energy is dissipating at C=46. The meme has a shelf life.

IN THE NEWS (52 articles this week)
Duolingo’s big course upgrade is making some learners feel lost - Android Authority
I'm the CEO of Duolingo and push notifications are my favorite thing - Mashable
Duolingo Stock Heads For Worst Day In Months As CEO Flags Slower Growth — Retail Calls Selloff ‘Stupid’ - Stocktwits
Cultural Score
46 / 100
Business Score
88 / 100
TREND
TENSION▃▃▂▃▃▄▄▂▃▃▄▄▃▃
CULTURAL▄▄▄▄▄▃▄▄▄▄▃▃▄▄
BUSINESS▇▇▅▆▆▇▇▅▆▆▆▆▇▇
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 30/30
Market Position 13/25
Revenue Growth 25/25
Earnings Health 20/20
STOCK DATA
Price$127.57
30d Change+17.0%
Market Cap$5.9B
Profit Margin38.4%
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Duolingo's tension is 42. Commerce outpacing culture. sociologyofcapitalism.com/brand/duolingo
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman