BRAND_ANALYSIS #DUOLINGO EDUCATION #2 OF 7 IN EDUCATION ALIGNED

Duolingo

Viral owl, gamified language learning, meme marketing genius · Public · Updated 04 Oct 2026 09:24 UTC
#355 of 1208 overall by tension · #2 of 7 in Education
14 Aligned
The Balanced
Analysis

Language app riding mascot fever (C=53, B=67) while stock craters −8.60% and sentiment slips (0.70). Viral marketing can't sell subscriptions forever; the unit economics are showing.

IN THE NEWS (73 articles this week)
TACO BELL® AND DUOLINGO TAKE NATIONAL TACO DAY GLOBAL, UNITING FANS AROUND ONE WORD THE WORLD ALREADY SPEAKS: TACO - PR Newswire
Taco Bell Partners With Duolingo For A Limited-Edition Hot Sauce & Fans Have THOUGHTS - Delish
Duolingo's owl spices things up with new Taco Bell collab - USA Today
Cultural Score
53 / 100
Business Score
67 / 100
TREND
TENSION▃▃▃▃▃▂▂▂▃▂▂▁▃▁
CULTURAL▃▄▄▄▄▄▄▄▄▄▄▄▃▄
BUSINESS▆▆▆▆▆▆▆▆▆▅▅▅▆▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 13/25
Revenue Growth 22/25
Earnings Health 20/20
STOCK DATA
Price$144.27
30d Change-8.6%
Market Cap$6.7B
Profit Margin35.9%
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Duolingo's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/duolingo
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman