BRAND_ANALYSIS #DUOLINGO EDUCATION #1 OF 7 IN EDUCATION INTERESTING

Duolingo

Viral owl, gamified language learning, meme marketing genius · Public · Updated 09 Apr 2026 08:47 UTC
#62 of 1208 overall by tension · #1 of 7 in Education
25 Interesting
The Silent Giant
Analysis

The green owl drops -9.32% despite 0.50 sentiment and C=45/B=70—gamified language learning hits growth ceiling. Twenty-five tension points at rank #62 measure the gap between viral TikTok mascot and actual unit economics. Duolingo taught everyone to say 'please' in Spanish but can't convert memes to margins.

IN THE NEWS (35 articles this week)
Goodbye, Duolingo; I've found a much better language-learning app - Android Authority
Airbnb and Duolingo team up to inspire Gen Z language travel - Airbnb Newsroom
Duolingo Will Be Back On Track: Buy The Stock (NASDAQ:DUOL) - Seeking Alpha
Cultural Score
45 / 100
Business Score
70 / 100
TREND
TENSION▂▂▁▁▂▂▂▂▂▂▃▃▃▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▃▄
BUSINESS▅▅▅▅▅▅▅▅▅▆▆▆▆▅
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 13/25
Revenue Growth 25/25
Earnings Health 20/20
STOCK DATA
Price$91.06
30d Change-9.3%
Market Cap$4.3B
Profit Margin39.9%
BRANDS LIKE THIS
Meiji
C:45 B:71 T:26
Mondelez
C:46 B:70 T:24
Raytheon
C:46 B:72 T:26
Brunello Cucinelli
C:42 B:68 T:26
Instacart
C:47 B:73 T:26
SHARE
Duolingo's tension is 25. Commerce outpacing culture. sociologyofcapitalism.com/brand/duolingo
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/duolingo.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman