BRAND_ANALYSIS #DYSON FASHION & RETAIL #67 OF 202 IN FASHION & RETAIL ALIGNED

Dyson

· Private · Updated 11 Oct 2026 07:33 UTC
#370 of 1208 overall by tension · #67 of 202 in Fashion & Retail
14 Aligned
The Balanced
Analysis

Dyson's C=50 and B=64 show a brand that has successfully turned engineering into aesthetic desire. Sentiment at 0.30 suggests people admire the objects more than they feel attached to the company. It remains a brand built on the promise that the appliance can also be a sculpture.

IN THE NEWS (100 articles this week)
The Dyson Airwrap Rarely Goes on Sale, but It’s 30% Off Right Now for Prime Day - Cosmopolitan
This Dyson vacuum is $120 off and at its lowest price ever — get it before it sells out during fall Prime Day - NBC News
Obituary: James. E. ‘Jim’ Dyson Dec. 10, 1956 – Oct. 2, 2026 - Los Alamos Reporter
Cultural Score
50 / 100
Business Score
64 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Dior
C:50 B:64 T:14
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C:50 B:65 T:15
Gap
C:50 B:63 T:13
Kroger
C:50 B:65 T:15
Target
C:50 B:65 T:15
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Dyson's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/dyson
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman