BRAND_ANALYSIS #DYSON FASHION & RETAIL #160 OF 202 IN FASHION & RETAIL ALIGNED

Dyson

· Private · Updated 04 Oct 2026 09:24 UTC
#883 of 1208 overall by tension · #160 of 202 in Fashion & Retail
11 Aligned
The Balanced
Analysis

55/66 split masks a deeper problem: a premium appliance brand performing better on business metrics than cultural ones, yet still ranking #883. This is what happens when innovation becomes invisible. Nobody talks about their Dyson anymore.

IN THE NEWS (100 articles this week)
We’ve tested Dyson’s top vacuums — these 5 are actually the best - New York Post
The Strategist Guide to Shopping at Dyson - New York Magazine
Dyson's $500 Toothbrush Took 6 Years to Develop. It Quietly Disappeared From Stores Within Weeks - inc.com
Cultural Score
55 / 100
Business Score
66 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▄▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Dyson's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/dyson
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman