BRAND_ANALYSIS #EY CONSULTING #4 OF 9 IN CONSULTING ALIGNED

EY

· Private · Updated 25 May 2026 11:16 UTC
#731 of 1208 overall by tension · #4 of 9 in Consulting
12 Aligned
The Balanced
Analysis

EY achieves perfect mediocrity (C=50/B=62): large enough to be everywhere, too corporate to register culturally. Consulting's brand problem: you can't audit your way to cool.

IN THE NEWS (65 articles this week)
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Cultural Score
50 / 100
Business Score
62 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▄▅▅▅▄▅▅▅▅▄▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Deloitte
C:50 B:63 T:13
McKinsey
C:50 B:63 T:13
Capgemini
C:53 B:64 T:11
Brian Chesky
C:50 B:62 T:12
Brilliant
C:50 B:62 T:12
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EY's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/ey
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Sociology of Capitalism
Mike Litman