BRAND_ANALYSIS #FERRARI AUTO & TRANSPORT #1 OF 74 IN AUTO & TRANSPORT HIGH TENSION

Ferrari

Prancing horse, ultimate aspirational brand, scarcity model · Public · Updated 23 Aug 2026 07:27 UTC
#66 of 1208 overall by tension · #1 of 74 in Auto & Transport
31 High Tension
The Silent Giant
Analysis

Italian sports car mythology (C=55, B=68, sentiment=0.50). Heritage subsidizes mediocrity better than almost any brand on Earth.

IN THE NEWS (100 articles this week)
Ferrari Luce: Polarizing EV becomes a $40 million collector’s item - CNBC
A Florida Billionaire Pays $40 Million for Ferrari EV Everyone Mocked - WSJ
Ferrari's first EV sells for staggering $40M at Monterey auction - Fox Business
Cultural Score
55 / 100
Business Score
86 / 100
TREND
TENSION▁▂▂▂▂▂▂▂▂▂▂▂▃▃
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▆▆▆▆▆▆▆▆▆▆▆▇▇
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 30/30
Market Position 19/25
Revenue Growth 19/25
Earnings Health 18/20
STOCK DATA
Price$436.54
30d Change+21.4%
Market Cap$76.7B
Profit Margin22.2%
BRANDS LIKE THIS
Toyota
C:55 B:84 T:29
DoorDash
C:55 B:86 T:31
Spotify
C:57 B:88 T:31
Duolingo
C:55 B:85 T:30
Yamaha
C:55 B:81 T:26
SHARE
Ferrari's tension is 31. Commerce outpacing culture. sociologyofcapitalism.com/brand/ferrari
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/ferrari.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman