BRAND_ANALYSIS #FERRARI AUTO & TRANSPORT #27 OF 74 IN AUTO & TRANSPORT ALIGNED

Ferrari

Prancing horse, ultimate aspirational brand, scarcity model · Public · Updated 04 Oct 2026 09:24 UTC
#485 of 1208 overall by tension · #27 of 74 in Auto & Transport
13 Aligned
The Balanced
Analysis

A luxury brand showing actual weakness: -6.03% stock performance in 30 days while maintaining neutral sentiment (0.50). The brand's cultural score (55) barely justifies its business valuation (68), suggesting the market is pricing in nostalgia, not growth.

IN THE NEWS (100 articles this week)
Ferrari boss Fred Vasseur vents frustration over Christian Horner's F1 job search - ESPN
Michael Jordan’s custom 1997 Ferrari Maranello sells for $2.7 million - The Athletic - The New York Times
BARRETTO: Why Ferrari have moved to shield Vasseur - Formula 1
Cultural Score
55 / 100
Business Score
68 / 100
TREND
TENSION▂▂▂▂▂▂▂▂▂▂▂▁▂▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▆▆▆▆▆▆▆▆▆▆▆▅▆▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 19/25
Revenue Growth 19/25
Earnings Health 18/20
STOCK DATA
Price$388.33
30d Change-6.0%
Market Cap$68.1B
Profit Margin22.2%
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Ferrari's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/ferrari
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman