BRAND_ANALYSIS #FEVER_TREE FOOD & DRINK #60 OF 137 IN FOOD & DRINK ALIGNED

Fever-Tree

· Private · Updated 11 Oct 2026 07:33 UTC
#422 of 1208 overall by tension · #60 of 137 in Food & Drink
12 Aligned
The Balanced
Analysis

Culture at 40 and business at 52 suggest a mixer brand that became a status signal and then struggled to keep the signal sharp. Sentiment at 0.10 is restrained, which is fair for a category where taste changes faster than supply chains. Tonic is cheap to imitate; identity is not.

IN THE NEWS (28 articles this week)
Beyond the Spirit: Fever-Tree Urges Drinkers To 'Mix With The Best' 04/13/2026 - MediaPost
Exclusive: Fever-Tree eyes international expansion as Gatwick Bar & Kitchen concept is revealed - Moodie Davitt Report
Deutsche Bank bumps up target price on Fevertree Drinks - Sharecast.com
Cultural Score
40 / 100
Business Score
52 / 100
TREND
TENSION▂▂▂▂▁▁▁▁▁▁▂▁▂▁
CULTURAL▃▃▃▃▃▃▃▄▄▄▃▃▃▃
BUSINESS▄▅▅▅▄▄▄▅▅▅▄▄▅▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:40 B:50 T:10
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Fever-Tree's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/fever-tree
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman