BRAND_ANALYSIS #GOPRO TECH #48 OF 199 IN TECH INTERESTING

GoPro

· Public · Updated 23 Aug 2026 07:27 UTC
#108 of 1208 overall by tension · #48 of 199 in Tech
25 Interesting
The Divergent
Analysis

GoPro's B=28 is one of the lowest business scores in this dataset, full stop. C=53 and 0.70 sentiment mean people still love the brand — they just aren't buying cameras anymore. A -8.7% stock slide confirms the cultural nostalgia isn't converting into revenue.

IN THE NEWS (52 articles this week)
The GoPro Mission 1 Pro Is $100 Off Right Now - Lifehacker
Forget DJI Action Cams, GoPro MAX2 Drops 40% and Is Now Cheaper Than the Older Model's List Price - Gizmodo
Which GoPro is Right For You? - Tom's Guide
Cultural Score
53 / 100
Business Score
28 / 100
TREND
TENSION▂▂▁▁▂▂▂▂▃▃▃▃▃▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▂▃▃▃▃▃▃▃▂▂▂▂▂▂
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 10/25
Revenue Growth 3/25
Earnings Health 3/20
STOCK DATA
Price$0.63
30d Change-8.7%
Market Cap$0.1B
Profit Margin-28.5%
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GoPro's tension is 25. Culture outpacing commerce. sociologyofcapitalism.com/brand/gopro
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman