BRAND_ANALYSIS #GOPRO TECH #55 OF 199 IN TECH INTERESTING

GoPro

· Public · Updated 04 Oct 2026 09:24 UTC
#164 of 1208 overall by tension · #55 of 199 in Tech
20 Interesting
The Divergent
Analysis

GoPro's death spiral in real time: cultural relevance (40) has collapsed to half its business value (20), and stock is down 20% in 30 days. When your product becomes a museum piece, sentiment turns negative (-0.30). The camera wars are over.

IN THE NEWS (44 articles this week)
GoPro Mission 1 Pro ILS Review: A Bad GoPro and a Worse Camera - Gizmodo
GoPro, Inc. (GPRO) Stock Price, News, Quote & History - Yahoo! Finance Canada
We Went Diving With Sharks to Find the Best Action Cameras - The New York Times
Cultural Score
40 / 100
Business Score
20 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▃▁▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▃
BUSINESS▄▄▄▄▄▄▄▄▄▄▄▂▄▂
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 4/30
Market Position 10/25
Revenue Growth 3/25
Earnings Health 3/20
STOCK DATA
Price$1.35
30d Change-20.1%
Market Cap$0.3B
Profit Margin-28.5%
BRANDS LIKE THIS
Krispy Kreme
C:45 B:25 T:20
Li Auto
C:50 B:35 T:15
Polestar
C:50 B:35 T:15
404 Media
C:60 B:41 T:19
BioNTech
C:46 B:34 T:12
SHARE
GoPro's tension is 20. Culture outpacing commerce. sociologyofcapitalism.com/brand/gopro
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/gopro.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman