BRAND_ANALYSIS #GOPRO TECH #187 OF 199 IN TECH ALIGNED

GoPro

· Public · Updated 09 Apr 2026 08:47 UTC
#1134 of 1208 overall by tension · #187 of 199 in Tech
3 Aligned
The Balanced
Analysis

GoPro's cultural-business gap widens (C=50 vs B=47, -4.11% stock, -0.30 sentiment). Action cam market peaked; the brand became a commodity.

IN THE NEWS (100 articles this week)
GoPro to Eliminate 23% of Workforce in Cost-Cutting Move - WSJ
GoPro Cameras Onboard Historic Artemis II Mission to the Moon - PR Newswire
GoPro’s New Professional Camera Could Cost $700 to $900. Is That the Price? - Y.M.Cinema Magazine
Cultural Score
50 / 100
Business Score
47 / 100
TREND
TENSION▃▂▁▂▂▂▂▁▂▁▂▂▂▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▂▃▃▃▃▃▃▃▃▃▃▃▃▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 16/30
Market Position 10/25
Revenue Growth 15/25
Earnings Health 6/20
STOCK DATA
Price$0.77
30d Change-4.1%
Market Cap$0.1B
Profit Margin-14.3%
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GoPro's tension is 3. Culture outpacing commerce. sociologyofcapitalism.com/brand/gopro
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman