BRAND_ANALYSIS #HUBSPOT TECH #41 OF 199 IN TECH INTERESTING

HubSpot

· Public · Updated 09 Jul 2026 08:27 UTC
#106 of 1208 overall by tension · #41 of 199 in Tech
24 Interesting
The Silent Giant
Analysis

Down 6.97% with sentiment at -0.30 and C=40 — HubSpot is in the batch's rising tension list (+17) but the numbers here tell a deterioration story. The cultural score is sliding as the product becomes associated with spam email and aggressive sales academies. The business is fine; the brand is getting hollowed.

IN THE NEWS (49 articles this week)
HubSpot Scraps Opt-Out Data Sharing Plan Days After Announcing It - CMSWire
"We made a mistake" - HubSpot rolls back data sharing policy - thestack.technology
Customer Story: Hubspot - Zoom
Cultural Score
40 / 100
Business Score
64 / 100
TREND
TENSION▂▂▁▁▁▁▁▁▂▁▁▁▁▂
CULTURAL▄▄▄▄▄▄▄▃▄▄▄▄▄▃
BUSINESS▆▆▄▄▄▄▄▄▅▄▄▄▄▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 16/25
Revenue Growth 25/25
Earnings Health 11/20
STOCK DATA
Price$197.82
30d Change-7.0%
Market Cap$10.1B
Profit Margin3.0%
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HubSpot's tension is 24. Commerce outpacing culture. sociologyofcapitalism.com/brand/hubspot
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman