BRAND_ANALYSIS #I_D CULTURE & ENTERTAINMENT #97 OF 159 IN CULTURE & ENTERTAINMENT ALIGNED

i-D

· Private · Updated 25 May 2026 11:16 UTC
#743 of 1208 overall by tension · #97 of 159 in Culture & Entertainment
12 Aligned
The Balanced
Analysis

i-D's C=47/B=59 traces British fashion publishing's decline—cultural institution hollowed into content mill. Condé Nast acquisition meant distribution death.

IN THE NEWS (31 articles this week)
Ego Death the Bladee Way - i-d.co
HKS alumni show that bipartisanship can be powerful - Harvard Kennedy School
ICE to be at Super Bowl where Bad Bunny performs, Trump adviser says - MSN
Cultural Score
47 / 100
Business Score
59 / 100
TREND
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TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Central Cee
C:47 B:59 T:12
CES
C:47 B:59 T:12
Dazed
C:47 B:59 T:12
Four Tet
C:47 B:59 T:12
Frieze
C:47 B:59 T:12
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i-D's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/i-d
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman