BRAND_ANALYSIS #I_D CULTURE & ENTERTAINMENT #54 OF 159 IN CULTURE & ENTERTAINMENT ALIGNED

i-D

· Private · Updated 09 Jul 2026 08:27 UTC
#528 of 1208 overall by tension · #54 of 159 in Culture & Entertainment
13 Aligned
The Balanced
Analysis

i-D's catastrophic sentiment collapse (0.20) with C=40, B=53 signals fashion magazine obsolescence in real time. Ranked 528th, it's a brand sustaining itself on archival value, not forward momentum.

IN THE NEWS (33 articles this week)
How a Stranger Used One Text Message to Steal My Entire Digital Life - Time Magazine
7th ID Multi-Domain Command: The Army’s Drone Saturation Plan - MiGFlug
Jack Antonoff and Margaret Qualley Break Up After Nearly 3 Years of Marriage - E! News
Cultural Score
40 / 100
Business Score
53 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▃▄▄▄▃▃▄▃▃
BUSINESS▅▄▅▅▅▄▅▅▅▄▄▅▄▄
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
HarperCollins
C:40 B:53 T:13
Burning Man
C:45 B:58 T:13
CES
C:45 B:58 T:13
ComplexCon
C:45 B:58 T:13
Frieze
C:45 B:58 T:13
SHARE
i-D's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/i-d
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/i-d.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman