BRAND_ANALYSIS #IN_N_OUT_BURGER FOOD & DRINK #102 OF 137 IN FOOD & DRINK ALIGNED

In-N-Out Burger

· Private · Updated 09 Apr 2026 08:47 UTC
#846 of 1208 overall by tension · #102 of 137 in Food & Drink
11 Aligned
The Balanced
Analysis

In-N-Out defies ranking logic: private, cult-status, 0.60 sentiment with a B=64 that undervalues its cultural stranglehold. The gap (C=53, B=64) proves relevance can't be spreadsheet'd.

IN THE NEWS (86 articles this week)
In-N-Out opening stores in 5 states. Is it still snubbing Florida? - Pensacola News Journal
Is In-N-Out Burger planning a new Portland-area location? What to know - Statesman Journal
6 new In-N-Out locations ‘opening soon’ across the US, including 1 in Middle TN - WKRN News 2
Cultural Score
53 / 100
Business Score
64 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▄▅▄▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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In-N-Out Burger's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/in-n-out-burger
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman